Thomas J. Sandrin, MBA – Northern Watch Services Inc.
Thomas J. Sandrin, MBA is the Founder and President of Northern Watch Services Inc., where he leads a 360° agency supporting luxury brands and authorized dealers across Canada with marketing, e-commerce, brand development, and corporate gifting solutions.
Originally from Paris and based in Toronto for over 20 years, Thomas brings more than 16 years of experience in the luxury watch and jewellery industry, including his tenure as Brand Manager for Hamilton at Swatch Group.
In 2021, he founded Northern Watch Services Inc., which was recognized as the 2025 Emerging Business of the Year by the Canadian Jewellers Association (CJA). The agency collaborates with over 30 brands and authorized dealers while strengthening international industry relations.
Thomas is an active member of the France–Canada Chamber of Commerce (Ontario–Manitoba) and Chartered Managers Canada, and is now a proud member of the Swiss–Canadian Chamber of Commerce (Ontario), soon joining the Union de la Bijouterie Horlogerie de France. He contributes to market studies for international trade agencies and supports foreign brands expanding into the Canadian market.
A frequent speaker at industry events, universities, and conferences, Thomas shares his entrepreneurial journey and insights on the Canadian luxury market to inspire the next generation. Building on his MBA and background in market research, he also launched WatchDNA.com, a global platform designed to educate, entertain, and connect the watch community, with the ambition of becoming the trusted directory for all things watches.