|Neuromarketing: The Next Generation of Insight||Swiss Reinsurance Company Canada||150 King St W, Toronto|
The future of customer-centric and experiential marketing relies heavily on understanding your customer. Traditional methods like surveys and focus groups tell you WHO is interested, and WHAT they're buying, but not WHY. Understanding why people do what they do is critical in predicting behaviour. In addition to explicit measures, neuroscience and biometrics technologies are now scalable, portable, affordable and predictable.
Diana Lucaci, founder & CEO of www.trueimpact.ca
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