IMD Event: "Marketing Principles of Industry Disruptors"

Date Times Event Venue Address
2018-03-22Start: 18:00
End: 20:00
IMD Event: "Marketing Principles of Industry Disruptors"University Club of Toronto380 University Avenue, Toronto

Event Topic:

The IMD Alumni Club features Dr. Dominique Turpin on the topic of Marketing Principles of Industry Disruptors.
Discover the key marketing principles used by industry disruptors such as Uber, Tesla, Alibaba, Uniqlo & others and how traditional companies can disrupt themselves to build competitive advantage.

In this session, we will explore the five key marketing principles that industry are using to transform or create new industries.

We will also discuss how more traditional companies can take advantage of these principles to disrupt themselves and others to build a sustainable competitive advantage.

6:00pm - 6:30pm: Registration & Networking
6:30pm - 7:30pm: Presentation & Q&A
7:30pm - 9:00pm: Networking & Refreshments

Dress code: Business or Business Casual

Event Speaker:
IMD Professor & Dean (& Past President) Dominique Turpin

Event Menu:
There will be time for networking and refreshments, including wine & hors-d'oeuvres, will be served.

Event Notes:

  • Early Bird Rate until March 1: $24/ticket for members & non-members (no refunds)
  • As of March 2: $29/ticket for members & non-members (no refunds)


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